When the market leader in educational material for “German as a Foreign Language” / “German as a Second Language” enters into a partnership with Avallain, exciting times for language learners are guaranteed. The renowned publishing house Hueber will be using Avallain Author and Avallain Unity in the future; which means that they will build didactically and methodologically sound educational content on an innovative yet reliable technological foundation.

Almost 70 years of experience with 30 different languages

Hueber offers some of the most successful textbooks on the market, being an international pioneer in the field since 1955. Aside from their focus on German as a Foreign Language (GFL), they offer various products for learners and educators in more than 30 languages, ranging from textbooks to audiobooks as well as online courses.

Imparting comprehensive language skills

The name Hueber is synonymous with high-quality educational content, which employs the most recent didactic insights while creating a fun language learning atmosphere at the same time. However, to achieve both requires catering to learners’ abilities with customised content.

“Interactive learning environments can be the answer to this challenge”, says Sylvia Tobias, chief sales and marketing director at Hueber. Avallain solutions meet her requirements completely: “Avallain Author allows us to create interactive learning content which adjusts itself to the abilities of the learner. Thus, we can support each learner individually, preventing the frustration of perceived setbacks.”

Ignatz Heinz agrees wholeheartedly, based on his own experience as co-founder of Avallain: “Over the last 15 years, we have been working with renowned publishers such as Macmillan, Oxford, Cambridge and Pearson, successfully creating various solutions for English-based language training. Most recently, we built a unique digital learning environment for Spanish language learners with Difusiòn – in a matter of months. Unarguably, we are the leading partner for publishers when it comes to interactive language learning.” Looking forward to the new partnership, Heinz says: “We are especially thrilled to now support Hueber as well – after all, they have spent more than half a century establishing themselves as the international vanguard of GFL education.”

Thanks to Avallain Author, future educational content created and published by Hueber will be entirely independent from technological change. Thus, Hueber’s e-Learning expertise will endure in the face of technological progress.



Daniel Seuling, Head of Communications, dseuling@avallain.com