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Inspirational online learning for more than 2 million students and teachers, delivered by Oxford University Press, with Avallain Author and Avallain Unity.
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>2 M
subscribed students and teachers
>60 courses
delivered with Avallain Unity
Tens of thousands of
resources created in Avallain Author
10 months
from project start-up to market launch

At a glance


Oxford University Press


To design, deliver and maintain Kerboodle: a vibrant, robust and flexible online learning platform to complement Oxford University Press secondary school courses in a wide range of UK subjects.

Products used

Avallain Author and Avallain Unity

Initial situation

Oxford University Press courses were supplemented by a range of digital resources, from CD-ROMs to stand-alone supplementary websites and platforms.

Tools to allow teachers to monitor and assess students varied or were not yet developed. Due to the rapidly evolving nature of the programme, digital content had been generated to different formats and standards, using a variety of production processes.

Customer requirements

Oxford University Press wished to complement all UK secondary courses with a consistent and engaging digital learning and teaching experience.

Additionally, they wanted to offer teachers robust tools to deliver an effective blend of in-class and learned-led activities and to monitor and assess student progress. All digital content was to be processed efficiently and consistently, in compliance with Oxford University Press’s demanding editorial and technical standards. Finally, all this had to be achieved using a clever, yet simple system architecture.


Working closely with Oxford University Press, we had to create an engaging and coherent user experience that would suit all levels and subject areas.

We needed to migrate user data and content from multiple environments and media and provide a single, harmonised alternative to existing editorial workflows and production processes. While doing this, we needed to simplify existing software and hardware arrangements.


Following extensive consultation with Oxford University Press stakeholders, Avallain’s education designers devised a unifying user experience for Kerboodle, based on Avallain Unity.

Kerboodle made use of the robust, coherent architecture of Avallain Unity, and its established features such as user management, progress monitoring and course building. To ensure consistency and efficiency of the editorial process, Avallain Author was introduced as the online authoring tool for Kerboodle, to be used in all relevant Oxford University Press editorial and production workflows.


Kerboodle now provides online learning and teaching for more than 60 Oxford University Press courses in the UK.

Avallain Author has been used by Oxford University Press authors and editors to create tens of thousands of interactive exercises for Kerboodle, while Avallain Unity delivers a reliable and engaging learning and teaching experience for Kerboodle’s over 2 million users. This dual solution of Avallain Unity and Avallain Author allows Oxford University Press to focus on their world-leading authorship and product design, which in turn has brought Kerboodle great commercial success.

Simon Tanner-Tremaine
Director Digital and Home/School Services at Oxford University Press

“Our long-term partnership with Avallain has given us the tools to provide teachers and learners with highly effective and enjoyable interactive software. Being among the 2018 Bett Awards finalists is the most recent achievement in a long success story of award-winning Oxford University Press products created with Avallain Author and Avallain Unity.”

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