Oxford University Press (Kerboodle)

An inspiring online learning platform for more than 6 million learners and teachers, provided by Oxford University Press using Avallain Author and Avallain Unity. An inspiring online learning platform for more than 6 million learners and teachers, provided by Oxford University Press using Avallain Author and Avallain Unity.


Oxford University Press is the largest university press in the world, and the second oldest. It is a department of the University of Oxford and is governed by a group of 15 academics appointed by the vice-chancellor known as the delegates of the press.

> 6 m

Subscribed Students and Teachers

> 60 courses

Delivered with Avallain Unity

+ Thousands of

Resources Created in Avallain Author


To design, deliver and maintain Kerboodle: a vibrant, robust and flexible online learning platform to complement Oxford University Press secondary school courses in a wide range of UK subjects.

Initial situation

Oxford University Press courses were supplemented by a range of digital resources, from CD-ROMs to stand-alone supplementary websites and platforms.

Tools to allow teachers to monitor and assess students varied or were not yet developed. Due to the rapidly evolving nature of the programme, digital content had been generated to different formats and standards, using a variety of production processes.

Customer requirements

Oxford University Press wished to complement all UK secondary courses with a consistent and engaging digital learning and teaching experience.

Additionally, they wanted to offer teachers robust tools to deliver an effective blend of in-class and learned-led activities and to monitor and assess student progress. All digital content was to be processed efficiently and consistently, in compliance with Oxford University Press’s demanding editorial and technical standards. Finally, all this had to be achieved using a clever, yet simple system architecture.


Working closely with Oxford University Press, we had to create an engaging and coherent user experience that would suit all levels and subject areas.

We needed to migrate user data and content from multiple environments and media and provide a single, harmonised alternative to existing editorial workflows and production processes. While doing this, we needed to simplify existing software and hardware arrangements.


Following extensive consultation with Oxford University Press stakeholders, Avallain’s education designers devised a unifying user experience for Kerboodle, based on Avallain Unity.

Kerboodle made use of the robust, coherent architecture of Avallain Unity, and its established features such as user management, progress monitoring and course building. To ensure consistency and efficiency of the editorial process, Avallain Author was introduced as the online authoring tool for Kerboodle, to be used in all relevant Oxford University Press editorial and production workflows.


Kerboodle now provides online learning and teaching for more than 60 Oxford University Press courses in the UK.

Avallain Author has been used by Oxford University Press authors and editors to create tens of thousands of interactive exercises for Kerboodle, while Avallain Unity delivers a reliable and engaging learning and teaching experience for Kerboodle’s over 6 million users. This dual solution of Avallain Unity and Avallain Author allows Oxford University Press to focus on their world-leading authorship and product design, which in turn has brought Kerboodle great commercial success.

Client Testimonial

Simon Tanner-Tremaine

Director Digital and Home/School Services

Oxford University Press

"Our long-term partnership with Avallain has given us the tools to provide teachers and learners with highly effective and enjoyable interactive software. Being among the 2018 Bett Awards finalists is the most recent achievement in a long success story of award-winning Oxford University Press products created with Avallain Author and Avallain Unity."

Products used

Custom Learning Platforms, solved.

Avallain Unity

A robust and customisable learning platform architecture for implementing your bespoke learning management system. Leverage countless features that make it easier to publish, monitor and market digital educational content.

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eLearning Authoring Software

Avallain Author | Online Authoring Tool for Educational and Business Solutions

Avallain Author

The world’s most flexible and powerful eLearning authoring tool. Quickly and easily create original, interactive and responsive educational content - all with zero coding or development required.

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"The student books are full of life, colour and energy, featuring exciting materials and activities to progress skills in listening, reading, speaking and wrighting."

Teach Secondary

"The functionality of the whole site is A1 and an absolute joy to use. Another very impressive feature is the Markbook, which is where you can record all of the work you send to students, as well as see submitted work, give marks and run three types of reports - diagnostic, group and student."