Pearson has deployed Avallain Author to prepare a new wave of learning resources for Poptropica English, a vibrant blended learning program based on the online gaming environment, Poptropica.

Poptropica English, a powerful blend of stimulating and rigorous learning content

Launched this year in China and other key markets, Poptropica English features an all-new range of stunning digital content, including varied interactions, quests, games, songs and other media. The resources are fully blended with a ground breaking, six-level primary course based on the children’s gaming phenomenon, Poptropica.

The game’s characters, narratives and settings are used throughout Poptropica English to achieve new heights of engagement and motivation. The seamlessly-integrated learning resources from Avallain Author, encourage students to practice and develop their language skills and support them in their learning. The result is a truly child-centred experience, driven by the individual’s excitement, interest, and pace of learning. Teachers are supported too by Poptropica English’s teaching tools, and enhanced data collection and analysis, which allows them to monitor their students’ progress, and develop personalized learning journeys.

Matthew Dickin, Content Design and Production Director at Pearson, commented: “Poptropica English is a powerful blend of stimulating and rigorous learning content, effective tools for students and teachers, and the excitement, engagement and motivation of a great gaming environment. The result is a rich and rewarding program, delivered across media and devices, offering students and teachers a flexible, exciting way to learn and teach. We have been very excited by early responses from learners and educators, and we look forward to sharing Poptropica English ever more widely in the months and years to come.”

A learning program that succeeds at challenging boundaries

Ignatz Heinz, Managing Director of Avallain, said: “We are truly delighted to be involved in a project that so successfully challenges boundaries between class and home-based learning, between print and digital, and between gaming and education. And we are proud, too, of the collaboration with Pearson. The initial rollout took just nine months, which is testimony to the strength of the partnership, the supreme efforts of the Pearson author team, and the versatility and efficiency of the Avallain Author platform.”

Pearson is the world’s learning company, with expertise in educational courseware and assessment, and a range of teaching and learning services powered by technology. More than 1.5 million teachers and 33 million students use Pearson’s English language learning resources and tools each year.



Daniel Seuling, Head of Communications,